With about 80 million speakers all over Nigeria, this pidgin has become a cultural force in itself.
It would not only fit into topical marketing strategies linked to current events but would also serve to create a more profound sense of engagement with consumers.
It is only fair to then agree to the effectiveness Nigerian Pidgin would bring to various marketing campaigns. Taking Nigerian Pidgin English as an example, statistics show that 3–5 million Nigerians speak it as their first language, while an astounding 75 million Nigerians speak it as a second language (out of a total population of about 190 million people). With the enormous number of pidgin speakers out there (ranging from thousands to hundreds of millions), the use of pidgin languages in business has all the hallmarks of an opportunity that is ripe for the taking. In West Africa, for instance, a Pidgin originated to carry out Trade - The trade of humans being shipped to the New World to be sold into slavery. The Majority of these were constructed to increase cultural, societal and business opportunities, yet the modern business world largely avoids their use. In addition to this, some pidgins are also Portuguese-, French- or Spanish-based. It’s often English-based, which means that Pidgin-to-English translations are regularly carried out by professional translators around the world. Pidgins are used for effective communication all over the world: Africa, Indonesia, the Caribbean, the Philippines, northern South America, and Malaysia are just some of the nations where they are extensively used. Nigerian Pidgin English, for instance, has about 75 million speakers in Nigeria, Haitian Creole has 12 million speakers, and Jamaican Creole has 3.2 million. Ethnologue lists 16 pidgin languages with speakers all around the globe. They combine two languages to facilitate communication where it would otherwise be impossible. Pidgins are blended tongues that were brought into use because of necessity.
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